The "Trump Network" adds a new name and credibility to an old industry

By Scott Schreiber

With unemployment exceeding 10% and prospects for a new job much more scarce then they have been since the great depression, people are looking for alternatives to a traditional employment.

Lack of funds and lack of small business loans in the current economy make the possibility of owning one's own business slim these days. But people still dream, even though it seems beyond current possibility. Even those with enough money to start a business back off in the current recession. Some just dropped out of the workforce entirely.

So for many the options remain few. Start up costs for a new company can scare even the most financially stable individual with; payroll, inventory, equipment purchases space leases, fees and on and on, a person could be invested in a business that hasn't generated a dime to the tune of $100's of thousands of dollars, with only a hope and a prayer of success. In many cases, due to lack of experience, or limited availability of cash, these business's will fail, in fact only 1 out of 5 small businesses survive the first year.

Purchasing an already existing business may look more reliable, but this, too, can have risks. After all, why is the current owner selling the business? Without extensive investigation, one can sink a large amount of money into such a purchase and wind up with a declining company. Perhaps the owner is selling because he knows the current equipment will soon be obsolete. Perhaps his best salesman is leaving for another company. Perhaps his most lucrative contract expires soon without prospect of renewal. One cannot be certain in this case that he has all the data or that the data he has is the truth.

A different prospect is buying a franchise of an already existing successful company. But the franchise fees alone can be overwhelming. A franchise has the advantage that someone else has already researched the parts of the business that make it successful - the right product, the right marketing, an already proven customer base, etc. But the expense of the fees, plus the start up costs for such a franchise limits the number of people who can use this route to business ownership.

So what's left? Well this is the interesting part, there is an industry that has been around for many years, that has made many people very wealthy, but has suffered from a terrible reputation. This is an industry that has very low start up costs, can potentially provide great training if the company is well established, has very low overhead and can be run from home. This industry is "network marketing", or traditionally known as MLM.

Since the name MLM is in disrepute, the new name "Network Marketing" is being used. But MLM is not just maligned without reason. Some less than honest people have been involved, where companies offered items for sale that were as reliable as the old medicine show snake oil, and sometimes the distributors further down the line made promises they couldn't or didn't keep. Many people originally attracted to the plan became disenchanted when the results didn't pan out and the system got a bad name.

However in almost every company that sells a product, someone makes money off someone else's sales. For example a sales manager will make a bonus or percentage off his successful salesmen. Owners certainly make their profits from the sales of others. MLM is merely another way to market a product and get it distributed, and actually it is more effective and efficient than a store. It's very suited for the internet age.

So when you have unemployment at such a high level, with no foreseeable change in the near future, traditional business costs and challenges too great for the average American family, the door becomes open to those who may have never considered the MLM option before.

The Trump name has always had a reputation for quality, perfection and drive, and for being in at the beginning of a trend. It is associated with success and credibility. So understanding the possibility of MLM or network marketing a new company has been created.

The Trump brand has now created "Trump Network," bypassing the disrepute of the old MLM companies. Trump is known for success and business acumen in real estate and casinos. This new field will not only expand the Trump name, but will revive a legitimate form of marketing.

"Trump Network" is already starting to take off simply from the value of the name. A lot of top sales personnel in other MLM organizations have switch because they can see the value of the name and the opportunity it brings to get in on the ground floor of the new company. It will now become the business model for the future.

Of course there is always some risk when starting any new enterprise. The right company, the right name and a strong brand name will limit if not negate the risk. Though most people just want a stable income to replace the job they lost, there would be no harm in joining Trump Network's new goal - to make more millionaires in the first two years of the company than any other marketing company has ever done. - 31955

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