Sales Technique: Conversational Hypnosis

By Ryan Camana

Most people's idea of hypnosis is something they've seen at a county fair, a stage show, or in the movies. Contrary to popular belief, you've been hypnotized many times. Maybe not the deep trance that you've seen on TV, but definitely conversational hypnosis is real. Think back as a child, how many times you were held mesmerized by a good story. Think now of how you can still be completely absorbed by a good book or movie. Conversational hypnosis is the art of a good story. When you're selling a product or service, the best way to melt away resistance is to have your prospect imagine owning or using your product or service.

Remember the last time you went to the movies. If it was a good movie, you were held captivated by the story. The reason the movie holds our attention so well is we actually experience the movie in our mind in the first person. That is, we imagine ourselves experiencing what is occurring on screen. The human mind works in metaphors or stories. While watching a good movie your conscious mind, the critical factor, temporarily shuts down. This allows you to suspend disbelief and take in all that is offered to you.

Its that very suspension of disbelief that makes a story entertaining. Your unconscious mind is unlimited in what it can imagine. When you are experiencing a good story, the details of "reality" don't seem to matter so much. The fact that James Bond can escape using some technologically advanced shoe doesn't seem unrealistic because the critical factor is down.

One of the specific conversational hypnosis techniques that you can use today is the command tonality. Pay attention to people speaking and you'll notice that when someone asks a question the pitch of their voice rises at the end of the sentence. When a person has a statement to make, the pitch at the end of the sentence is the same as the pitch in the beginning. Finally, when a person is telling someone what to do, the pitch at the end of the sentence is lowered.

Now the magic occurs when you use the command tonality when asking a question. For example, "It really is a great product, isn't it?" Just a subtle downturn and a nod of the head in the affirmative and you have an incredibly persuasive statement. - 31955

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