Self Driven Branding

By Rachel Quilty

Personal Branding

What is personal branding? It is not aquiring a tattoo with your own title placed a visible area of your body. It is taking your title or face, however plain you all might think it is and branding it on people's minds. It can be for business or to become a household title for advertising. The actual application can be for anything.

Personal branding is a unique way of getting your title mentioned and people instantly recognizing your created product, even if your created product is your face. A great example is Donald Trump. When you hear the title Trump you know exactly who people are talking about, the title is branded on your memory.

Knowing how to brand title your title is a bit tricky, most people think you have to have a catchy title or you have to change your title in order to attract potential clients. The fact is that your title is unique enough to market. Widely found names like Smith or Jones have often sought other names to accompany them but the branding still works.

If you all want to market yourself as an entertainer then it is paramount that you all get your title in front of as many people as possible. Buyers and consumers have short memories when it comes to catch phrases but when it comes to marketing the people associated with the created product they tend to recognize widely found or uncommon traits. Branding is usually reserved for one human being so it is best to choose a spokesperson to forefront.

Companies that are trying to sell their product are looking for a brand name; it can be a common name or a special name that sticks in peoples' minds. Think of all the brand names that you buy; do you know who the face of the company is? Personal branding moves the product aside and helps the person behind the product shine as bright.

It's all about impression, not how they see you but how you see them. There are bad impressions of people and many who see the personal brand won't buy the product if they don't believe in the name. The perception is key, creating a personal brand that lives up to what people want is very important.

When creating an impression it must stay the same throughout all diversity. People see the brand title, they see the human being and they want to feel like they know the human being as well. It is also called personal identity, there are people you all know from sight, and our memories are great for that type of recognition. It is the created product they want you all to identify with, only it is through them.

Placing your picture on the product is another type of personal branding. It gives those who shop for your product a clear path to purchase. Those who associate the product with the person have experienced expressive marketing. You react to their face, their personal brand and you will even defend them if necessary. Personal branding is a growing trend because in the world of business a photo carries more weight than a business card. - 31955

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