Riding The Change: Business Women

By Vicki Irvin

30 years ago, it was difficult to spot or hear of a business woman in many countries. They were relegated to the menials of household and had no say in affairs of trade, economic or anything that came with the tag of 'Thinking' with it. Humanity has shunned these practices of bias and is now in a phase which recognizes women as equals (though not without some heart burn). Constituting 80% of the consumer market, they simply can't be left out.

Women have evolved traits that have put them on the comeback course. They are considered better learners and task masters. That is not saying that men don't have these abilities. It is simply more evident in a woman and it is always there. It can't burn out if you got to come from behind to win the race.

Despite all the changes that were needed to establish themselves, family is still a priority for many women. And the key to be successful at everything is balance. Understanding the amount of time and effort required to achieve can help set realistic goals. This would not put undue pressure and hence no unwarranted guilt. Women have learnt the tenets of time management and are undoubtedly better at it, thanks to their multiple roles in life.

There can be no barriers in the business women's path anymore. She can go about establishing her business and also obtain sound backing from many institutions. Most small businesses are run by women and are huge contributors to the economy of every country.

The global economic slowdown only made things worse for men. With most bankers, cited responsible, being men, one is wonders if things could've been different with women at the helm of power. Though this is highly subjective, it is worth contemplating. Many studies conducted over the past few months seem to be in favor of women.

Equality is important for overall growth of any organization. Every individual should have the right to express ideas. If we were to strive for realization of a society which only considers merit and not other parameters like gender, the efficiency of any work process, business would increase manifold with subsequent betterment of lifestyle. - 31955

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