I recently published a new report which sums up my view of the last 2 years of the public speaking business by concluding that "Public Speaking (*as you know it) Is Dead!"
If you would like a free copy of the report, you'll find a link to it in the resource box at the end of this article
This report contains my opinions, but the facts support and top speakers agree with what I have concluded.
Past President of the National Speakers Association, Jim Cathart, CPAE recently said:"Scott Dennison has nailed it. The problem in our business is that it's not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It's time to go where the buying is happening."
So what is all of the buzz about? And if the public speaking business is dead, how can you survive as a speaker? Here are three easy steps you take take to ensure a bright future.
1) Realize that the new rules apply to you and act accordingly. We've moved from a time when speakers presented their message to live audiences and were able to command high fees to do so, to one where meetings that require a speaker are reduced.
Even though meetings and conventions are less plentiful the audiences you served are still hungry for information on your topic and want to gain access to your knowledge, so be sure to provide it to them. The new rules state that you must move beyond thinking like a speaker and instead think like a publisher of content and information.
2) Understand what your audience members loved about your information, seek out those who are passionate about your topic and build relationships with them.
With the power of the Internet, your audience does not consist only of those who could or would travel to the meeting where you were speaking, but to individuals all over the world. If you can fill a need in someone's life with your information (content), it does not matter where they live provided they are connected to the world wide web.
3) Provide content for them to consume in multi-media formats, including video, audio, and text. This allows you to meet the needs of every learning style and offer them your information in they way they most want to receive it.
It is not uncommon to see a presentation that was recorded in video, later made available as an audio CD, as a book, offered in a series of articles or blog posts and many other forms of distribution. While that may seem like a lot of work it's actually quite easy and very profitable to do so.
Forget about thinking that tens of thousands of fans are needed for speakers to make an outstanding living. These days if you have just 1000 people who you've built a strong relationships with, and who want to learn from you, that they invest only $100 per month, you'll immediately decide that THERE IS life after the old model of public speaking has died. - 31955
If you would like a free copy of the report, you'll find a link to it in the resource box at the end of this article
This report contains my opinions, but the facts support and top speakers agree with what I have concluded.
Past President of the National Speakers Association, Jim Cathart, CPAE recently said:"Scott Dennison has nailed it. The problem in our business is that it's not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It's time to go where the buying is happening."
So what is all of the buzz about? And if the public speaking business is dead, how can you survive as a speaker? Here are three easy steps you take take to ensure a bright future.
1) Realize that the new rules apply to you and act accordingly. We've moved from a time when speakers presented their message to live audiences and were able to command high fees to do so, to one where meetings that require a speaker are reduced.
Even though meetings and conventions are less plentiful the audiences you served are still hungry for information on your topic and want to gain access to your knowledge, so be sure to provide it to them. The new rules state that you must move beyond thinking like a speaker and instead think like a publisher of content and information.
2) Understand what your audience members loved about your information, seek out those who are passionate about your topic and build relationships with them.
With the power of the Internet, your audience does not consist only of those who could or would travel to the meeting where you were speaking, but to individuals all over the world. If you can fill a need in someone's life with your information (content), it does not matter where they live provided they are connected to the world wide web.
3) Provide content for them to consume in multi-media formats, including video, audio, and text. This allows you to meet the needs of every learning style and offer them your information in they way they most want to receive it.
It is not uncommon to see a presentation that was recorded in video, later made available as an audio CD, as a book, offered in a series of articles or blog posts and many other forms of distribution. While that may seem like a lot of work it's actually quite easy and very profitable to do so.
Forget about thinking that tens of thousands of fans are needed for speakers to make an outstanding living. These days if you have just 1000 people who you've built a strong relationships with, and who want to learn from you, that they invest only $100 per month, you'll immediately decide that THERE IS life after the old model of public speaking has died. - 31955
About the Author:
For a limited time, professional speaking training expert, Scott A Dennison is offering free Public Speaking Tips and a free copy of his Public Speaking (*as you know it) IS DEAD report
