How Do You Spell Success In A Home-Based Business? MMMM!

By Steve Sheeren

Anyone who has attempted to work from home can tell you the challenges, obstacles and hurdles associated with running your own business: product shipping and returns headaches, building, training and maintaining your downline, inventory storage and carrying costs, daily/monthly processing of orders, having to play customer service representative..the list goes on and on. Unfortunately, only a very small minority of people who start a home-based business end up with any kind of success. So what is their secret?

Mindset. Motivation. Method. Market. We can call it the 4M model of success in home-based business.

Perhaps the single most important aspect is to have a mindset of success. Entrepreneurs have an unassailable belief that they will achieve their goals. Friends, family, loved ones and colleagues may tell them that their plan or business will never work and that they should get a "real" job, but their inner belief allows them to perservere. They may not have the exact roadmap of how they will achieve their dreams or get to that destination, but there is no question that they WILL arrive there. Along with this mindset is taking action on their goals. Successful home-based business people know that they cannot just "think" their way to success. In fact, this sometimes leads to paralysis by analysis. They take action on their inspirations and the opportunities that arise and that is what truly contributes to their success.

Motivation is the second ingredient for success in a home-based business. Successful entrepreneurs have a very strong "why" behind their business that provides them the energy to go the extra step, to complete the inconvenient task. This "why" could be for any number of reasons: more time with family, greater income, freedom to travel wherever and whenever or even just a passion for helping others. These know that, while they can get a short-term burst of external motivation from a speaker or seminar, its the internal motivation that will consistently drive them to get out of their comfort zones, to grow and to consistently work on achieving their goals.

There is a Method to the madness! Though it sometimes doesn't appear this way from the outside looking in, every successful home-based business entrepreneur has a simple, repeatable process that is key to their success. Some opportunities come with a simple process to follow, while others you will have to create your own. There is a saying that goes something like this: Success leaves clues. In the case of the successful home-based business owner, it is the actions, activities and process they repeat on a daily, weekly and monthly basis that are the clues to their success. Finding a method that works for you is key to your success.

Market. Without a defined, growing market within which to promote your product or service, the chances of success are very slim. There are the very few can create their own markets ( think Apple's iPod, though even that was an extension of the personal music player market ), but for the vast majority of products and services out there, the successful home-based business entrepreneur has found two things: 1. A dynamic and growing market for the product or service they are offering. 2. A sharp focus on a particular group within that market which they target with their advertising. Knowing they are in a growth market and exactly who their customers are gives them a big advantage over their less successful competitors.

There are thousands of home-based business opportunities available for someone who is searching for a change, looking for extra income or just wanting to try something new. Which one is the right one? Which one is best? If you want to give yourself the best chance for success, consider your own Motivation, and then look for an opportunity that nurtures your Mindset, provides a Method and operates within a growing Market. Add a pinch of good fortune and your recipe for success will smell MMMM! - 31955

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