Well fellow business men and women, the recession is not over yet. Let's get in the game big time and reach the clients that are still able to purchase services. How do you reach them? Stay visible in the media. Get lots of media attention from appearing on radio shows, to getting major TV bookings to being the quoted expert in newspaper and magazines. Oh, and don't forget to get lots of big bookings on the internet media sites as they have strong rankings and this can help your search engine optimization as well.
It's more important than ever for your clients, both the ones you have and the ones you are targeting, for you to be seen and heard on the media that is significant to your marketplace. Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using savvy marketing and publicity and strategically using their resources.
How should you spend your public relations and marketing dollars? For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in your field, branding yourself as a thought leader and influencer. You want to be known as the person whose voice and opinions matter.
How do you get the kind of publicity you need to out-compete everyone else? Lots of radio appearances, lots of TV appearances, quotes in newspapers and magazines and on news sites. You get to show listeners or readers what you know. Although, be sure to stay cutting edge and understand the challenges of your marketplace so your commentary is both insightful and brilliant. Stay out there in the media and take advantage of every opportunity that comes your way.
Imagine this scenario. You want to hire a financial money management advisor but you don't know who to choose. You start asking for your friend's referrals but then you notice a money management guy on your cities morning show. The expert looks great, sounds great and best of all, this expert seems to understand what your goals and objectives are as well as your worries. You will most likely give him a call, like to many others watching. This expert will enjoy the benefits of proving to you in advance that he is a good investment. Now, this expert should give you the service you expect and he's got a new client! - 31955
It's more important than ever for your clients, both the ones you have and the ones you are targeting, for you to be seen and heard on the media that is significant to your marketplace. Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using savvy marketing and publicity and strategically using their resources.
How should you spend your public relations and marketing dollars? For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in your field, branding yourself as a thought leader and influencer. You want to be known as the person whose voice and opinions matter.
How do you get the kind of publicity you need to out-compete everyone else? Lots of radio appearances, lots of TV appearances, quotes in newspapers and magazines and on news sites. You get to show listeners or readers what you know. Although, be sure to stay cutting edge and understand the challenges of your marketplace so your commentary is both insightful and brilliant. Stay out there in the media and take advantage of every opportunity that comes your way.
Imagine this scenario. You want to hire a financial money management advisor but you don't know who to choose. You start asking for your friend's referrals but then you notice a money management guy on your cities morning show. The expert looks great, sounds great and best of all, this expert seems to understand what your goals and objectives are as well as your worries. You will most likely give him a call, like to many others watching. This expert will enjoy the benefits of proving to you in advance that he is a good investment. Now, this expert should give you the service you expect and he's got a new client! - 31955
About the Author:
Get more strategy on how you can use the media strategy for business publicity please visit Annie Jennings PR. A good business strategy that uses TV appearances, radio appearances, expert quotes in newspapers, magazines and on the internet is key to experiencing outstanding success in your objectives.
